Drinks manufacturer Purity Soft Drinks saw its operating profit plunge by 41% to £3.3m from £5.6m, driven by falling demand and foreign currency discrepancies.

In the fiscal year 2025, ending on 28 March, the company’s profit after tax totalled £2.6m, a steep decline from £4m in 2024.

The parent company of Juiceburst and Firefly also blamed commodity inflation for its weaker performance, which was driven by a decrease in crop harvest due to harsh weather.

Other factors cited for its poor results were supply chain volatility, with higher prices for crops amid a challenging climate for farmers.

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The drinks manufacturer tried to mitigate the effects with smaller product sizes and price hikes; however, the operating profits still took a hit. Purity Soft Drinks also saw its annual turnover go down to £27m compared to £29.9m in the year prior.

Additionally, the drinks manufacturer was impacted by a heavy reliance on foreign currencies, with 65% of its raw materials imported from global suppliers.

However, the firm is maintaining a positive future outlook and is confident that investment in its growth strategy will improve its results in the upcoming financial year.

It joins the growing list of drink manufacturers struggling amid a changing macroeconomic environment. Last week, Guinness owner Diageo’s CEO stepped down after increasing scrutiny over consistently falling sales.