M&S is growing its range by introducing an expanded range of larger pack sizes and more private label lines as it aims to become a top family shopping destination.

The high street retailer has increased its Bigger Pack, Better Value offering by one-third, and now there are 100 lines that are created for families with larger format sizes.

Its new announcement builds on the success of the previously launched lines, with the family blueberry pots leading to a 30% surge in blueberry sales compared to the year prior. Additionally, one of the best-selling products at the Fresh Market is the cherry pots.

M&S aims to increase its customer base and maintain momentum as it rolls out its new products, which are designed to bring more value with their increased sizes.

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Alex Freudmann, M&S Food managing director said: “When we talk about being a shopping list retailer, it means that customers can trust us to have what they need when they come shopping, in the right size and at the right price.

“We’ve been working hard to close our range gaps and make sure the price and quality of our key family lines deliver against customers’ expectations. All this has been increasing our credibility with families, and we’re seeing strong growth with these shoppers.

“As we always say at M&S, there’s still lots of opportunity to go further and really cement M&S as the destination for families to get everything they need, at the quality you can only get from M&S.”

The new private label collection features medicinal products and eight new baby food products. Additionally, the supermarket retailer enhanced its homecare products by introducing 5-in-1 washing pods and upgraded its washing-up liquids to clean twice the amount of plates.

The new expansion comes on the heels of the supermarket retailer unveiling its new plans to invest £300m into renovating and opening new stores.