Sainsbury’s is offering free herbs and spices to food clubs in Manchester to help increase diversity in diets and ensure that communities have access to good food.
In collaboration with mobile food distribution charity The Bread and Butter Thing, the grocer will provide 1,600 food club members in Manchester and the Greater Manchester area with a range of ingredients.
The ‘Seasonings Shuttle’ service will provide dried herbs such as oregano, parsley and basil, fresh herbs including chillies, ginger and garlic, as well as aromatic spices such as smoked paprika, garam masala and ground cinnamon.
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The initiative forms part of Sainsbury’s Nourish the Nation programme in partnership with Comic Relief, which aims to tackle food poverty by helping people access balanced, nutritional and sustainable food.
It comes as 76% of surveyed shoppers are cutting herbs and spices from their shopping baskets to save money.
Sainsbury’s director of corporate responsibility and sustainability Ruth Cranston said: “We hope that the Seasonings Shuttle will make mealtimes more varied and enjoyable for The Bread and Butter Thing’s members, helping them to stock up on herbs and spices so they can create more flavoursome and fulfilling dishes for many meals to come.
“With herbs and spices often getting left off shopping lists due to needing to prioritise other items, we wanted to create an initiative that supports our belief that everyone should have access to tasty and diverse food.”
