Sun Branding has published a trend report that dives into the emerging design trends that will influence global retail packaging that all FMCG brands in the grocery industry should know about.
Explore the top themes that are appealing to evolving consumer attitudes, and how they are influencing packaging design:
- Nostalgia – See how the comforting and emotive design styles persist yet are evolving across products and categories, to blending visual styles from across multiple decades. From Empowered Pastels to Quirky Characters, see how brands are already taking learnings from this established trend.
- Positivity – In today’s world, joyful experiences are winning. Brands that pack an optimistic punch with vibrancy and confidence, with reassuring sustainable values will have a unique advantage. Explore the importance of on pack storytelling through Simple Type and Proud Heritage to clean and bold Geometric Disruption and Retro Vibes.
- AI – With the new, comes fear and apprehension, resistance to accept change and continue with the familiar. Embracing technology and the opportunities it brings spins a positive outlook in a digital world. We explore the influence on packaging design from the contrast of Retro Future through to the Hyper Surreal, which microtrend is here to stay?
Plus gain valuable insights and evolving trends set to redefine the grocery environment in future years.
