Morrisons has partnered with Heinz to bring back the ‘Ask For Henry’ initiative, offering customers a free meal of a jacket potato topped with Heinz Cheesy Beanz.
The offer, which is available until 14 July, looks to provide some financial relief to shoppers.
This ‘Ask For Henry’ initiative follows on from previous campaigns in 2022 and 2023, which saw the supermarket and the FMCG giant feeding tens of thousands of customers.
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The meal can be requested at any time throughout the period, with Morrisons Café colleagues trained on the code work ‘Henry’ and will understand phrases like “Is Henry here?,” “Henry,” “Can I have a Henry,” “Can I ask for Henry?” or similar expressions.
The grocer will continue to offer its Kids Eat Free initiative, which is available every day, seven days a week for any child aged under 16 in Morrisons Cafés nationwide, in addition to the ‘Ask for Henry’ activity.
Morrisons Café senior buying manager Chris Strong said: “Customers continue to tell us how grateful they were for our previous ‘Ask for Henry’ initiatives and so we’re really pleased to be bringing it back.
“We know that the busy summer months can add to customers’ financial pressures, especially with extra mouths to feed, so we’re pleased to be partnering with Heinz and offering this delicious meal.”
Heinz director of meals and insights Alessandra de Dreuille added: “We have had an overwhelmingly positive response from our previous ‘Ask for Henry’ initiatives with Morrisons, and so we’re thrilled to be able to bring it back for a third year, and this time with our new Cheesy Beanz for all to enjoy. This offer is open to absolutely everyone – and so we’d encourage anyone who feels they need a warming meal to head to their local Morrisons café.
“Here at Heinz, we’re passionate about helping solve food poverty in the UK, and whilst we know this offer won’t fix the issue, we’re pleased to be able to help as many people as we can over this two-week summer period.”
