As Sour Patch Kids, KitKat, Swizzles, Fox’s and M&M’s have all recently dropped brand new confectionery products, we round up what they are, how much they cost and which UK supermarkets will be stocking the sweet treats.
Sour Patch Kids
Soft candy brand Sour Patch Kids has unveiled a new addition to its UK flavour line-up with a Strawberry launch.
The new product will be available this month in 130g bags with an RRP of £1.50, in line with other flavours in the brand’s UK range, which also includes Original, Cola, Fruit Mix and Watermelon.
Mondelēz International brand manager for Sour Patch Kids Cieran James said: “The growth in this category means there is a real opportunity for an established and thriving brand like Sour Patch Kids to drive incremental sales for retailers by bringing insightful innovation to the confectionery fixture; and our new Strawberry flavour is set to do just that.
“This is our first new flavour addition in the UK since Watermelon – which generated impressive results – and as Strawberry is the number one fruit flavour in the category this deliciously sour treat is set to fly off shelves. We can’t wait to hear what retailers
and their shoppers think.”
KitKat
Nestlé chocolate wafer brand KitKat has launched a new Chunky Crunchy Double product which boasts a chocolate crispy wafer coated in smooth milk chocolate.
The limited-edition bar is currently available exclusively in supermarket giant Sainsbury’s, however will be rolling out in stores nationwide on 8 July.
The new product retails at 75p and comes in a wrapper that is recyclable if taken back to most UK supermarkets.
KitKat assistant brand manager Torin Zieboll said: “We’re super excited about this new limited edition KitKat Chunky bar because it does such a good job of combining a delicious taste with an exciting texture.
“With double the chocolate and tasty crunch, we think the KitKat Chunky Crunchy Double Chocolate will become an instant favourite among Chunky fans.”
Swizzels
British sugar confectionery company Swizzels has expanded its Marvellous Mallows range with a new raspberry and milk flavoured Marvellous Mallows Giant.
Available for purchase now at RSP 50p, the brand is anticipating high demand for the product, with sales in the mallows category up 29%.
Swizzels trade marketing manager Clare Newton said: “We’ve noticed a growing trend among consumers who are rediscovering their appreciation for single confectionery items. We’ve responded to this by creating our Mallows Countline to cater to changing consumer needs and preferences.
“The launch of our new product marks an exciting time for Swizzels’ single confectionery offering. We’re urging retailers to stock up on our Mallows Countlines in anticipation of increased consumer demand for the new product.”
Fox’s
Fox’s is adding two new products to its Crunch Creams range with a limited-edition Cherry Bakewell flavour and a Salted Caramel variant.
The Cherry Bakewell flavour, which is now available in B&M, comes as 71% of shoppers have said they would buy a Bakewell Tart biscuit
Meanwhile, the introduction of the price marked pack for the Slated Caramel flavour, which is available in Booker, looks to reassure customers that they are not being overcharged, according to the brand.
Fox’s Burton’s Companies trade marketing director Colin Taylor said: “We are modernising the Crunch Creams brand with different flavour profiles so that we can attract new shoppers to the category, as well as excite loyal fans with something above and beyond the traditional flavours of the brand.
“Limited-edition products always drive excitement in the category, helping retailers make the most of the growing opportunity and demand for an everyday little lift.
“As well as flavour innovation, we know it’s important to offer new formats in the current landscape too. There was no better time to introduce our popular Salted Caramel Crunch Creams flavour in a PMP format and help retailers communicate value to shoppers.”
M&M’s
Mars Wrigley chocolate brand M&M’s is launching a new M&M’s Minis variant which is rolling out in stores from 15 July.
The new chocolates are 3.6mm smaller than regular M&M’s and will be available in pack formats including a price marked pack at RRP £1.65, a core pouch at £2.55, a more-to-share pouch at £3.45, and a party pack at £9.60.
M&M senior brand manager Sophia Padt said that launch of the new variant will provide “a permanent addition to the range that is differentiated from the wider portfolio to drive engagement and trial.
“There is a huge appetite for M&M’S Minis. This is a little product that will bring big excitement to the category – the best things really do come in small packages.”
