Tesco launches new ‘Kind & Pure Radiant’ own-brand skin care

Tesco has expanded its everyday skincare products line with the launch of new products in its own-brand Kind & Pure beauty range.

The new range includes five products for cleansing and nourishing, formulated with Vitamin C, which will be available in more than 500 of its larger stores.

Dermatologically tested, the grocery retailer’s range features face wash, face wipes, micellar water, moisturiser and a serum.


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Tesco category director for beauty and personal care Marianne Aitken said: “We want to offer customers choice, as well as providing great quality, affordable products to include Tesco in their daily skincare routine.

“Offering these five new products in-store and online, customers will be able to grab these low-cost essentials with their weekly shop to keep their skin looking radiant in the morning and at night.”

The new range follows the UK’s largest retailer late last year trialling a new dedicated in-store skincare section in 100 stores across the country.

Tesco Kind & Pure products are now available in the majority of larger stores and on the supermarket’s website.

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