Sidemen cereal brand Best has landed in Morrisons and Iceland, as the British YouTube collection aims to expand their availability.
The HFSS-compliant products – Choco Crunch and Caramel Gold – will now be available at the two supermarket giants, after they launched exclusively in Tesco earlier this year.
It follows its debut which saw 500,000 boxes sold in the first three months, landing it the spot of the fastest-growing cereal brand in the UK.
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Developed by cereal manufacturer Mornflake the cereal was launched by the social media group, comprising of internet personalities including KSI, Miniminter, Zerkaa, and Vikkstar123.
Sidemen brand manager Jordan Schwarzenberger said: “The Morrisons announcement is adding yet another string to the BEST brand’s bow. The team has worked hard to create a cereal that is loved by all ages, and it seems to be working.
“We had huge success with the initial launch of BEST, and we’ve been flooded with fans complimenting the cereal and asking where else they can get their hands on it, so when Morrisons showed an interest, it was a no-brainer. We’re super excited to be able to give the people what they want – more places to buy BEST!”
The new listings come amid the Sidemen launching a new partnership with Iceland, which saw it take over a London store to debut its new exclusive 15-product Sides range, including Wings, Ribs, Fried Chicken and Sides sauces.
