Del Monte has launched frozen British Strawberries exclusively in Iceland stores across the UK.
The food manufacturer hails the new products, which are grown and processed in Norfolk farms, as the highest quality and supporting of local agriculture.
The frozen treats are available in single packets for £2.25, or two for £4 deal in Iceland stores and three for £6 deal online and in Food Warehouse stores.
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The company says the new launch marks a significant milestone in its commitment to providing locally sourced products.
The latest innovation will join the fruit and vegetable supplier’s existing portfolio, which includes canned fruits, juice, ice lollies and snacking brands Veggieful and Fruit Cup Snacks.
“We are thrilled to introduce our frozen British strawberries to the market,” said Del Monte senior commercial director for foods for Europe Martin Tilney.
“Our strawberries are not just a product of local farming; they represent our dedication to quality. By freezing them at the height of freshness, we offer consumers a superior product they can enjoy all year.”
The new launch follows Iceland’s partnership with Del Monte to promote its NHS Healthy Start scheme, which it started in 2022.
