Amazon Fresh is putting a stop to its grocery delivery service in five UK cities following an evaluation of its offerings and operations network.
From the start of June, its online Fresh offer will no longer be available in Glasgow, Portsmouth, Leeds, Sheffield and Newcastle, The Grocer reported.
Depending on the area, customers in these cities will still be able to shop online at Amazon.co.uk with supermarkets that use the e-commerce giant as a storefront, including Morrisons, Co-op and Iceland.
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Iceland first signed a deal to sell products on Amazon’s online site last year, while Co-op first collaborated with the firm in 2021 with plans to speed up “rapid kerb to kitchen grocery delivery services”, and Morrisons has had a long-standing partnership since 2016.
An Amazon spokesperson told the publication: “Customers in those locations can shop through Amazon for groceries from those brands as well as continue to shop a wide selection of everyday essentials and non-perishable food items through Amazon.co.uk for same and next-day delivery.
“Amazon Fresh online delivery and physical stores will continue to serve customers in many other parts of the country including London and parts of the south east, Liverpool, Birmingham and Manchester.”
It comes as Amazon Fresh is set to ditch its “just walk out” checkout-free feature in stores in the United States as its senior vice president revealed the retailer is looking to prioritise new technology.
