Slimming World has launched a new recipe box service, offering a selection of healthy dishes that are delivered to customers doors each week.
Slimming World Kitchen will offer the only recipe kits developed in line with the weight loss organisation’s flexible healthy eating plan, Food Optimising.
Each week there will be a choice of 15 recipes, including char sui-style pork with noodles, veggie jambalaya, and chicken tikka masala with cucumber salad, with customers able to build their box with up to five meals, providing two or four portions each.
Slimming World director of food Allison Brentnall said: “We know that not everyone has the time to plan, shop for and prepare home-made meals every day, so in 2015 we launched our Slimming World Free Food range at Iceland – convenient, ready-to-cook meals to keep in your freezer.
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“They flew out of stores and we’re hoping our new Slimming World Kitchen subscription service generates just as much excitement, especially among our members who’ve told us they’re looking for time-saving ways to make cooking from scratch simpler.”
Each recipe is made from 100% Free Food ingredients (foods that are low in energy density), such as lean meat and poultry, fish and seafood, plant-based proteins, pasta, rice, noodles, pulses, fat free dairy, eggs, vegetables and fruit.
Brentnall added: “We’ve been working with a team of experienced chefs and our in-house nutritionists to develop brand new recipes. New menus will be available every week, including veggie and vegan choices, family favourites and more adventurous dishes from around the world – so you’ll never get stuck in a rut.
“As all the ingredients have been measured and portioned there’s not a bit of waste.”
Deliveries will be available from 12 June and priced from £10 per meal for two or £13 per meal for four.
