One Stop has unveiled a new and improved alcohol selection, marking the completion of its third range reset of 2024.
The convenience retailer has brought in a total of 38 new lines across its beer, cider, cocktail, ready to drink, and no and low categories.
The alcohol overhaul comes as a result of customer feedback across its estate, which found that shoppers want to see a wider selection of craft and ale beers as well as low and no alcohol options.
One Stop head of product Henry Maulik said: “Introducing more low and no alcohol lines to promote responsible drinking and provide greater consumer choice, was a must.
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“We’re excited to be able to offer our customers new lines from brands such as BrewDog Punk AF and Thatcher’s Zero along with extending the number of stores stocking Heineken 0% and Guinness 0%.”
One Stop has also extended its premix, craft and ale range with lines such as AU Vodka Black Grape, Beavertown Neck Oil, Beavertown Gamma Ray, Brewdog Wingman, Brewdog Elvis Juice, Leffe Blonde and Boddingtons Draught, while new wine lines include brands such as 19 Crimes and Yellow Tail.
The retailer has used the reset to restructure its merchandising and has added more variety of chilled multipack products, including Kopparberg Strawberry and Pineapple, Strongbox Strawberry, Peroni Nastro, and Estrella.
Maulik continued: “We’re also excited to have broadened our ready to drink cans meaning our range now includes a Sauvignon Blanc – our first still wine can. For customers that prefer on-the-go cocktails, we have something for everyone – from a classic gin and tonic to a pina colada and martinis.”
Some of the new lines will be included in offers and promotions, including the grocer’s three for £6 on Timothy Taylor’s Landlord, Badgers Golden Champion, Inch’s Medium Apple Cider, Funkin Pina Colada, Most Wanted Sauvignon Blanc, Birra Moretti Sale Di Mare, and Estrella Damm.
One Stop head of franchise John Miller added: “Our ultimate goal is to help our franchisees increase their sales and profitability and this reset will enable them to do just that. As part of our franchise model, our retailers have the opportunity to flex their ranges, giving their customers sight of new lines, generating interest and increased footfall.”
